Amazon Tightens Seller Rules for Individual Businesses

Amazon Tightens Seller Rules for Individual Businesses

Amazon has adjusted its seller registration policy, ceasing acceptance of individual business registrations. This aims to standardize platform management, encourage brand-focused operations, and comply with tax regulations. New sellers face increased entry barriers, while existing sellers face pressure to transform. Sellers should maintain compliant operations, consider transitioning to company registration, and monitor policy changes. Brand-focused operations are a future trend, making trademark registration, high-quality product development, and brand promotion crucial. This shift emphasizes quality and compliance within the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

Amazon Sellers Suspended After Reporting Counterfeits Sparking Program Scrutiny

This article reveals a case where an Amazon seller's complaint against counterfeiters backfired, resulting in their account being restricted. It analyzes the reasons for the locked brand reporting function and provides recovery methods. Furthermore, it highlights the Amazon Transparency Program, emphasizing its effectiveness in brand protection. The article details the eligibility requirements and advantages of joining the program, offering practical advice for sellers to safeguard their brand on Amazon. The program helps to prevent counterfeiting and ensures customers receive genuine products.

12/30/2025 Customs Knowledge
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Global Energy Crisis Drives Surge in Overseas Energy Storage Demand

Global Energy Crisis Drives Surge in Overseas Energy Storage Demand

The global energy crisis and outdoor recreation boom are driving the overseas expansion of energy storage power supplies. This article analyzes the diverse demands for residential, vehicle, and portable energy storage, explores the ecosystem layout of major manufacturers and the customization strategies of small and medium-sized sellers, and points out challenges such as compliance, logistics, and technology. In the future, clean energy integration, portability, and safety will be the development trends of energy storage power supplies. Chinese cross-border e-commerce sellers need to seize opportunities and meet challenges.

12/29/2025 Logistics Industry Insights
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Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu Aims to Move Beyond Discounts With 1B Subsidies

Temu, Pinduoduo's cross-border e-commerce platform, launched a "10 Billion Subsidy" program to support Chinese manufacturers in going global and building brand image, shedding the "low price" label. Temu's rapid rise is attributed to its low-price strategy, but it faces challenges in product quality and brand building. Whether Temu can successfully transform depends on its ability to achieve breakthroughs in product quality, brand construction, service experience, and compliant operation. The program aims to elevate Chinese manufacturing and establish a stronger global presence for participating companies.

12/30/2025 Logistics Industry Insights
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FNAC Expands Global Reach with Strong IP Protection Strategy

FNAC Expands Global Reach with Strong IP Protection Strategy

FNAC builds a global brand and technology protection network through trademark, patent, rights protection, and compliance strategies. This approach helps the company navigate market competition and ensure steady development. By strategically managing its intellectual property, FNAC safeguards its innovations and brand reputation, fostering a competitive advantage in the global marketplace. This comprehensive approach to IP management is crucial for FNAC's long-term success and sustainable growth.

12/30/2025 Customs Knowledge
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Facebook Page Management Guide Boosts Lead Generation

Facebook Page Management Guide Boosts Lead Generation

This article details the creation, setup, and daily operation techniques of a Facebook Page, aiming to help businesses build a professional brand image, enhance user engagement, and effectively drive traffic to independent websites. It covers basic page configuration, essential settings, content planning, posting frequency, and interaction strategies. This provides readers with a comprehensive practical guide to effectively manage their Facebook presence and leverage it for brand building and traffic acquisition.

12/29/2025 Logistics Industry Insights
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Datadriven Youtube Marketing Strategies Boost Global Growth

Datadriven Youtube Marketing Strategies Boost Global Growth

This article delves into content planning strategies for video marketing on YouTube, offering businesses ten content directions: brand stories, product demos, stress tests, problem-solving, promotions, tutorials, special events, factory tours, trending topics, and customer testimonials. The aim is to help businesses leverage YouTube effectively for overseas market promotion. By focusing on engaging and relevant content, companies can build brand awareness, drive traffic, and ultimately increase sales through strategic video marketing on the YouTube platform.

12/29/2025 Logistics Industry Insights
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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